Reading Labels Without Getting Lost
Sept. 7/26
I used to load apricots onto a truck by the bin, and about all that happened to them between the tree and the cannery was a wash and a sort. That was the whole ingredient list. Apricots. Maybe a rinse of water. If you'd asked my grandfather what was in the fruit he grew, he'd have looked at you funny, because the question wouldn't have made sense yet.
It makes sense now. I was standing in a grocery aisle a few weeks back, killing time at the end of my own list, reading the back of a granola bar because there was nothing else to do with my hands. Twenty-some ingredients. Some of them I recognized — oats, honey, almonds. Some of them I didn't, not right off — tocopherols, soy lecithin, natural flavor, which is a phrase that tells you almost nothing while sounding like it's telling you something. I've read enough on nutrition science over the years to know that most of what's on that list is there to solve a problem I don't have standing in the store — shelf life, texture, shipping. It's not there for me. It's there for the truck.
There's a study that gets cited a lot these days on ultra-processed foods — the kind with long ingredient lists heavy on things you couldn't reproduce in a home kitchen — linking them to worse health outcomes across a lot of different measures. I take that seriously. But I've also learned, from twenty-seven years of watching research meet a field, that a finding and a life are two different things. The study controls for what it can. Your kitchen doesn't. Some of what's in that granola bar is genuinely harmless. Some of it is there because food has to survive a supply chain my grandfather's peaches never had to survive, and that's not automatically sinister — it's just a different set of trade-offs than the ones a orchard family made when the customer was forty miles away and the season was six weeks long.
What I keep coming back to isn't a rule. It's a rough test, one I didn't invent and won't take credit for: would my great-grandmother recognize this as food. Not the nutrition panel — nobody's great-grandmother read a nutrition panel, they hadn't been invented yet — but the ingredients themselves. Flour, salt, butter, sugar. Things you could picture in a bin or a jar. The test isn't perfect. Some things that fail it aren't dangerous, just modern. Some things that pass it — sugar, for one — aren't automatically virtuous either. But it's a decent way to slow down for thirty seconds in an aisle you'd otherwise walk through on autopilot, which might be the actual point.
So here's what I'd suggest trying, no more complicated than that: this week, pick up three things you already have in your pantry or cart, and read the ingredients — not the calorie count, not the grams of protein, the actual list of what's in it. Don't grade yourself on it. Just read it the way you'd read a fence line, noticing what's there. See how many of the words your great-grandmother would've known on sight, and how many would've needed explaining. You might not change a single thing you buy. But you'll know what you're buying, which is most of what I ever wanted out of a label to begin with.
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